Camm and Hooper partners with cocktail innovator

London-based events company, Camm and Hooper, has entered into an exclusive new partnership with renowned cocktail innovator Rich Woods, who is also known as ‘The Cocktail Guy’. 

In this partnership, Woods will work closely with local and sustainable producers and foragers to source the highest quality seasonal ingredients to ensure “exquisite culinary experiences and environmentally sustainable practices” for Camm and Hooper. 

Woods is an award-winning bartender celebrated for his “pioneering and avant-garde” approach to crafting cocktails and is known for his boundary-pushing combinations and unique flavour creations. 

In addition, he is a published author who focuses on infusions, distillations, and innovation combinations which are “rooted in his deep understanding and exploration of flavour”. 

He has been described as a “Master Mixologist” by The Daily Telegraph and a “Pioneering Bartender” by City A.M.

Derick Martin, CEO of Camm and Hooper, said: “We are thrilled and proud of this partnership. We are always looking at ways of innovating and pushing the boundaries of what an event can be. 

“With ‘The Cocktail Guy’ onboard, we can be even more creative. Rich is a renowned cocktail innovator in his field and is the perfect match when it comes to ensuring our guests continue to enjoy magical, unforgettable flavours and moments.”

Woods added: “It feels like the perfect partnership. The Camm and Hooper team is creative, innovative and wants to make magic happen. This aligns perfectly with how I approach cocktail curation. You need to want to ‘wow’ people’s senses from every angle. 

“It’s an exciting new journey that we are on, and I can’t wait to see where it takes us.”