Feast It partners with UK restaurants for new meal kit platform

Events booking platform Feast It has partnered with a number of the country’s leading restaurants and caterers to launch Feast It Deli, a new gourmet meal kits platform designed to support the hospitality industry through the pandemic. 

The Deli has already partnered with groups including Pizza Pilgrims, Lima London and Caper and Berry, enabling customers to discover new meal kit options, with particular emphasis placed on ensuring a “great diversity” of options.

Available cuisines include West African, Peruvian and Afghan barbecue, and there are interactive options such as a fondue kit from The Cheese Bar and a DIY Dosa Kit from En Root. 

Kits can be purchased for £15, such as the Margherita Frying Pan Pizza Kit from Pizza Pilgrims, while customers can also order a £80 three course steak and lobster kit from Caper and Berry, which feeds a range of two to six people.

Unlike other meal kit platforms, Feast It said it is not looking to make a profit from the kits sold through the platform, with money instead going back to the restaurants and a small portion towards marketing. 

Looking ahead, the platform plans to grow to encompass craft breweries and for food providers to sell goods such as sauces, general ingredients or merchandise.

The launch of Feast It Deli follows two other large releases from the company, including where they exclusively partnered with a host of celebrity chefs such as Tom Kerridge, José Pizarro and Alex Head to provide virtual cooking classes.

Co-founder Hugo Campbell said: “We’ve launched Feast It Deli to try and help out the wonderful restaurants and caterers we’re working with. 

“We carried out an impact study a few months ago where 61% of our suppliers told us they would go under by March without further government support and as that has not been particularly forthcoming, we have set up Feast It Deli to try and help the Hospitality and Events industries at this time.”

Co-founder Digby Scott added: “Here at Feast It we cannot wait for events to come back, bigger and better than ever. But in the meantime it’s so important that we keep supporting this incredible industry to make sure it’s there for us on the other side, and purchasing a meal kit from 

“The Deli is a great way to do that. A meal kit bought through platform is an investment into a fully functioning restaurant and events industry as soon as normality resumes.”

Tim Brennan, founder of Caper & Berry, said: “We couldn’t be happier to partner with Feast It to help sell our gourmet meal kits. The help they’ve given to many caterers and restaurants over the last year has been invaluable and we’re excited to be featured alongside such large brands for this launch.”