The value of guest data beyond Eat Out to Help Out

The UK government’s ‘Eat Out to Help Out’ scheme has proved to be a success for the nation’s hospitality sector by encouraging people to return to pubs, cafes, bars and restaurants after COVID-related closures. With figures from the UK treasury showing that over 64 million discounted meals and counting have been served so far in August, the Monday to Wednesday trade has never been busier for many dining and drinking establishments.

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