In conversation with Eco Pizza founder Sami Wasif

Sami Wasif first opened Eco in 1993 and three decades on, the restaurant is as popular as it’s ever been. In this Q&A, he shares with us his story – from first acquiring Pizzeria Franco, which would go on to inspire Franco Manca, to becoming a shareholder of Fulham Shore

Can you tell us about your hospitality experience leading up to starting Eco Pizza in 1993?

My love of food dates back to my childhood in Egypt, where I learned the secrets of dough making from my grandfather, Gerges, who during the Spring Equinox festival would produce and distribute the annual bread ‘starter’ to the villagers. After graduating from university in Cairo, I travelled throughout Italy and became obsessed with authentic pizza. 

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