McDonald’s global sales rise 5.7% in Q4 as loyalty users grow

McDonald’s has seen global comparable sales rise by 5.7% during the fourth quarter of 2025, driven by higher guest counts, rising loyalty member sales and growth across all business segments. 

For the full year, global comparable sales increased 3.1%, following a 2.1% rise in the US and 3.2% in international operated markets.

Meanwhile, full-year systemwide sales rose 7% to more than $139bn (£101.8bn), representing an increase of $9bn (£6.5bn) against the previous year.

The group saw significant growth in its digital operations over the year, with loyalty member sales increasing 20% to nearly $37bn (£27bn) across 70 markets. Active loyalty users reached nearly 210 million by the end of the year, an increase of 19%.

In the US, comparable sales grew by 6.8% during the final three months of the year, while international operated markets and international developmental licensed markets reported growth of 5.2% and 4.5% respectively. Consolidated revenues for the quarter rose 10%.

Chief executive Chris Kempczinski said: “McDonald’s value leadership is working. By listening to customers and taking action, we have improved traffic and strengthened our value and affordability scores. 

“That focus helped increase global systemwide sales by 8% and delivered strong comp sales growth across all segments this quarter. The momentum we’ve built reinforces the progress we’ve made with our strategy and has earned us the right to look forward together as a system.”