Caprinos reports double-digit sales growth amid strong sales

Caprinos Pizza has reported a 14% rise in like-for-like sales in 2025, outperforming the wider takeaway and fast food sector as demand remained strong across its UK estate.

The franchised pizza chain, which operates more than 120 stores, said total sales grew 18% year on year, supported by new store openings, marketing investment and menu innovation.

Founded in 2014, Caprinos has expanded rapidly in recent years and now serves more than 10 million customers annually across its pizza, pasta, sides and dessert ranges. 

The group said its performance reflected continued consumer demand for differentiated menus at accessible price points.

During the year, Caprinos opened 17 new UK stores and entered the Irish market with two openings in Dublin. 

The brand also operates a small number of sites in Pakistan, and is targeting a further 20 UK openings in 2026 as part of a longer-term ambition to reach 200 UK stores by 2030, alongside expansion into additional international markets.

Marketing investment increased during the period, including regional sports sponsorships and multi-channel campaigns combining digital, traditional advertising and direct mail, which the company said helped drive both first-time and repeat orders.

Product development was also cited as a contributor to growth, with new pizza flavours and an expanded dessert range added during the year.

Gul Nawaz and Khalil Rehman, co-founders of Caprinos Pizza, said: “2025 has been a really important year for us at Caprinos. We’ve doubled down on what makes us famous – unique and delicious flavour combinations at affordable prices – and taken our brand and marketing to new heights, winning important sector awards in the process.

“The sector is not without its challenges. However, our strong, double-digit like-for-like results show the strength and relevance of our proposition and a growing shift from consumers who are tired of the same old high-street names and looking for new flavours.”