Freemans Event Partners launches multi-year contract with RG Live

Freemans Event Partners has secured a multi-year agreement with experiential events specialist RG Live to deliver food and beverage across its nationwide Halloween and Christmas light trails.

The partnership covers 13 venues across the UK, with 10 sites operating Christmas trails and six transforming for Halloween. Freemans will oversee the complete food and drink operation, from product development to onsite delivery, ensuring a consistent service across all venues

Several landmark venues will host both seasons, while highlights of the Christmas programme include Neverland at Kenwood House in London and The Palace of Oz at Blenheim Palace. Other venues covered by the partnership include The Royal Botanic Gardens in Edinburgh, Leeds Castle and Westonbirt Arboretum.

Matt Luscombe, CEO, Freemans Event Partners, said: “This contract represents a significant commercial opportunity for both Freemans and RG Live. Our focus is on delivering an experiential food and beverage offer that excites visitors, builds spend per head and strengthens the overall profitability of these trails. RG Live has established a powerful seasonal events portfolio, and we are proud to be their long-term partner in driving growth.”

Matthew Findlay, live experience director, RG Live, added: “Our trails are designed to captivate audiences and create lasting memories. Partnering with Freemans Event Partners allows us to match that creativity with an exceptional food and drink experience.

“Their ability to deliver at scale and adapt to the character of each venue ensures our guests enjoy a fully immersive experience from start to finish. This collaboration not only enhances the visitor journey but also strengthens the long-term growth of our seasonal portfolio.”

Freemans caters for events at Silverstone, Allianz Stadium, Lord’s Cricket Ground, Wembley Stadium, the DP World Tour, the Jockey Club and the Badminton Horse Trials.