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US food and entertainment brand Chuck E. Cheese has announced that it is set to make its European and UK debut.
The new multi-unit agreement in partnership with a local team will bring the brand’s mix of arcade games, interactive play zones, character, Chuck E. Cheese and his friends, and food to the UK.
The new venues will incorporate elements specifically tailored to the local market.
Mario Centola, COO of Chuck E. Cheese International, said: “Chuck E. Cheese is an incredible global brand that brings families together across cultures through the universal language of fun. We’re thrilled to bring our unique magic for family fun to the UK. We have partnered with an outstanding team that shares our passion for delivering unforgettable family experiences.”
Alistair Burnett, managing director, added: “Bringing Chuck E. Cheese to the UK is not just a business move. Creating family fun has been a passion of mine and, ultimately, my professional career.
“We will be reimagining family entertainment in this market, and Chuck E. Cheese is the perfect brand to lead that transformation. Our focus is on delivering a destination where kids can be kids, parents can relax, and unforgettable memories are made every day.”
It comes as the company continues its expansion efforts focusing on enhancing entertainment offerings and broadening its intellectual property licensing reach.
The company and its franchisees operate a system of nearly 600 Chuck E. Cheese venues in 45 U.S. states and 17 foreign countries and territories.
