German Doner Kebab appoints new chief marketing officer

German Doner Kebab has announced the appointment of Chris Waters as its new chief marketing officer, effective 1 September. 

Waters, who is currently European brand director at JD Sports, will take up the role as the kebab restaurant chain continues its growth in the UK and international markets. 

He brings more than 20 years of experience in retail marketing, having held senior roles at JD Sports, Morrisons and Asda. 

According to GDK, Waters’ background in fast-moving consumer goods and fashion retail makes him well placed to lead its brand strategy.

Simon Wallis, chief executive of German Doner Kebab, said: “We are thrilled to welcome Chris to the GDK family. His blend of retail rigour and creative brand leadership is exactly what we need to connect powerfully with our primary Gen Z customer base and drive the next phase of growth.

“Chris’s experience and vision will be invaluable as we continue to build a brand that resonates deeply with younger audiences while maintaining our strong retail discipline.”

Waters added: “I’m incredibly excited to join GDK at such an important time in its journey. The brand has a unique heritage and a passionate customer base, and I look forward to working with the talented team and franchise partners to elevate GDK’s presence and impact in every market we are present and about to enter.

“Building strong connections with customers through authentic storytelling and innovative marketing is something I’m passionate about, and I can’t wait to get started.”

GDK, which is backed by True and Hero Brands, positions itself as a premium quick-service restaurant (QSR) chain targeting Gen Z consumers through links with music, sport and popular culture. 

Its menu includes products such as the Boss Box, OG Kebab and Gym Box, featuring lean meats, toasted waffle bread and signature sauces.