Delaware North partners with Sunderland AFC
A seven-figure investment in the Stadium of Light's concourse spaces will support the initiative, representing the ‘largest’ upgrade since the venue opened in 1997
Hospitality and foodservice company Delaware North has partnered with Sunderland AFC to become the club’s new premium hospitality provider at the Stadium of Light.
The long-term agreement marks a new phase in matchday and event services, with Delaware North set to deliver food and beverage offerings across general admission and premium areas.
Delaware North has a track record of operating hospitality services at major sporting venues, including Emirates Stadium, London Stadium and Wembley Stadium.
Globally, it manages more than 50 venues such as the Melbourne Cricket Ground, Busch Stadium, Lambeau Field and MetLife Stadium. The company also owns and operates TD Garden in Boston.
A seven-figure investment in the Stadium of Light’s concourse spaces will support the initiative, representing the “largest” upgrade since the venue opened in 1997.
Refurbishments will include enhanced concourse environments, expanded food and drink choices – including local vendor collaborations – and new technology to improve service speed and quality.
Premium hospitality areas such as Banks on the Wear and 76 Yards will also be redeveloped, with Michelin-starred chef and Sunderland supporter Tommy Banks leading the culinary experience.
According to Sunderland AFC, the partnership will support its broader efforts to improve the fan experience both on and off the pitch.
David Bruce, chief business officer at Sunderland AFC, said: “This is a hugely exciting development for Sunderland AFC and our supporters. Last summer, we reimagined our retail experience with a global leader and this partnership with Delaware North will now take our general admission and premium experiences to a new level.
“Partnering with Delaware North will enable us to offer world-class experiences that are built around the fan, with innovation and technology ensuring speed and service excellence. They place supporters and local culture at the heart of each of their bespoke offerings, making them a natural partner for our club. We are truly thrilled to be collaborating with them and can’t wait for our fans to experience what is coming to the Stadium of Light.”
Doug Tetley, managing director of Delaware North UK, added: “We are honoured to partner with Sunderland AFC. The Stadium of Light is a special place with a passionate fanbase, and we are excited to bring our global experience and innovation to this iconic venue. Our goal is to deliver memorable moments for every supporter who walks through the gates.”
