September sunshine brings drinks sales back into growth

Average sales in Britain’s managed venues in the week ended 21 September were 3% ahead of the same period in 2023 after a bout of sunny weather.

Widespread sunshine brought consumers out to beer gardens and terraces, and sales were up by between 8% and 11% from Monday 16 to Thursday 19 September.

Trading in many cities and large towns was also boosted by the start of the academic year and Freshers’ Weeks.

However, with the weather turning towards the end of last week, sales were softer on Friday, up 2% and Saturday, down 2%.

Beer and cider sales were up by 8% and 9% respectively, reversing two weeks of year-on-year declines.

Meanwhile, wine and soft drinks were both up 3% but the spirits category continued a long run of negative numbers at 11% down.

Rachel Weller, CGA by NIQ’s commercial leader UK and Ireland, said: “After a dismal start to September it’s a relief to get some higher temperatures and sales. It shows consumers remain keen to enjoy drinks outside when the weather allows.

“However, operators and suppliers will need a strong end to September to turn it from a negative to positive month, and sustained growth could be elusive for some time. Pubs, bars and restaurants will need to stay laser focused on both value and quality to unlock spending from those consumers who are still feeling the pinch financially.”