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Think Hospitality-backed kebab brand, I am Döner, has signed a new franchise deal for a site in Windsor to be opened this summer.
The latest franchise deal, which has been facilitated by Seeds Consulting, will see a South-Eastern multi-site fuel station operator, Four Crosses Filling Station Limited, operate the first I am Döner on a roadside forecourt.
I am Döner was started in 2016 by chef Paul Baron from a little takeaway shop in Headingley. He wanted to make the Döner kebab “more than a guilty pleasure for the intoxicated”.
The brand now has four UK stores in Headingley, Harrogate, Leeds City Centre and Bootle.
James Hacon, chairman of I am Döner, said: “We are thrilled to sign this latest franchise deal and look forward to working together with Lawrence Wells and the team at Four Crosses.
“This deal perfectly aligns with our strategic vision of proving the flexibility of our brand not only on high street and in neighbourhoods locations, but into roadside locations, travel hubs, universities and other concession environments.”
He added: “Our franchise-first expansion plans are rapidly building pace with unprecedented interest in both the UK and overseas, but we like to keep our powder dry when it comes to our growth ambitions, focusing on delivering positive outcomes for our partners, proving our model through our actions, not big headlines numbers.”
Matteo Frigeri, founder of Seeds Consulting, said: “We are seeing a lot of traction with I am Döner’s franchise programme. Very few brands out there can claim to offer a quick-service concept with such moderate capex requirements and intrinsically lean operation, supported by the latest technology.
“Here we demonstrate how the concept can flex to seize opportunities also in non-traditional sites. It is a franchise that is ideally suited to existing F&B entrepreneurs that wish to diversify into a brand with a demonstrated ability to deliver industry- leading return on investment.”
Lawrence Wells, founder of Four Crosses Filling Station Limited, added: “I have been on the hunt for a food brand to go on my forecourt and when I came across I am Döner, I knew that it was a great fit with nothing like it in the area – I can’t wait to showcase the brand later this summer.”
