SSP partners with The Breakfast Club in Gatwick roll-out
The Breakfast Club provides food at an affordable price point, which according to SSP, will appeal to early morning travellers, such as families and groups of friends
Operator of F&B outlets in travel locations, SSP Group, has partnered with London brunch chain, The Breakfast Club, to open its first venue at London Gatwick airport.
The partnership comes as over half of The Breakfast Club’s trade occurs before mid-day, making it a particularly strong offer for SSP at Gatwick, where roughly 45% of flights take off before midday.
In addition, The Breakfast Club provides food at an affordable price point, which according to SSP, will appeal to early morning travellers, such as families and groups of friends.
The restaurant will serve its standard menu, which will include ‘The All American’ and ‘The Full Monty’, as well as a variety of vegetarian and vegan options.
Kari Daniels, CEO of SSP UK&I, said: “At SSP, we have a long history of working closely with popular high street brands to make them relevant to the travelling customer. This restaurant brand is a great addition to our portfolio, and we see significant scope to open up more The Breakfast Club restaurants in airports in the future.”
Jonathan Arana-Morton, co-founder of The Breakfast Club, said: “It’s a source of enormous pride for us to be welcoming The Breakfast Club customers, old and new, to such a high-profile location at this prestigious London airport.”
Rachel Bulford, retail director at Gatwick Airport, added: “We are really excited to welcome The Breakfast Club to Gatwick Airport this summer and are honoured to be their first airport-based restaurant.
“This will provide another fantastic dining option for our passengers before they take off. We know how important the airport breakfast experience is to our passengers at any time of day – but particularly given a large number of our flights depart before midday. We expect The Breakfast Club to be a really popular addition to our North Terminal.”