Inn Collection Group increases non-alcoholic offering

Pubs with rooms owner Inn Collection Group (ICG) has announced that it is expanding its non-alcoholic offering after striking a deal with UK brand Lucky Saint.

The Newcastle-based brewer will provide non-alcoholic beer to all of ICG’s properties in the north of England and North Wales.

ICG stated that an estimated one in six people are taking part in Dry January this year and that offering extra choice to customers is becoming increasingly important.

The beer has four natural ingredients, pilsner malt, hallertau hops, spring water and a strain of yeast specially developed by the brewery.

Gary Turner, commercial manager at The Inn Collection Group, said: “The demand for quality alcohol-free options is growing in the sector and amongst that, is a want for products that fit with the social side of enjoying a pint in a pub.Lucky Saint is one of the best alcohol-free beers that I’ve come across for that with the right look, smell and of course taste all present and correct.

“It’s a drink that I think really allows any non-drinkers to enjoy a trip to the pub with family or friends by immersing them in the rest of the experience and I’m delighted that our Inns will now be stocking Lucky Saint.”