Naughty Pizza expands from Bedfordshire to Dubai on its franchising journey

Naughty Pizza was founded in the heart of Bedfordshire, UK, and has become a hotspot, with people coming in from surrounding counties to try the contemporary, gourmet pizza cooked with genuine Italian ingredients.

Founded in 2020, Naughty Pizza prides itself on authenticity. Nearly all ingredients are sourced from Italy – flour from the Molini Pizzuti mill, San Marzano tomatoes from the foothills of Mount Vesuvius, and the Esposito Forni pizza ovens imported directly from the Lazio region. In conjunction with this, Naughty Pizza has developed private-label products for the critical ingredients selected from visits to producers and growers to ensure the customers receive the best product.

The pizzas are light and fluffy, with the most spectacular crust. This secret dough recipe goes through a caring & unique but very rigorous 24-hour process (based on secret pre-ferment) before it’s ready for customers. This level of commitment, whether it be the authentic ingredients or the level of attention when preparing the dough, results in the most incredible pizza.

Naughty Pizza also wants the customer at the heart of the action. All of their pizzerias have open-style kitchens where the guests can see the theatre of their pizzas and other dishes being prepared. They put customers at the forefront of the process and make them a part of their in-store experience.

All of the above have yet to be spared for the Dubai opening, meaning that Naughty Pizza will bring its truly unique, authentic and contemporary style to the Middle East.

When Naughty Pizza began strategising expansion plans, there was only one real target they had in mind. Dubai has a booming restaurant market with franchise operations and independent venues seeking to make their mark. Known as the culinary centre of the Middle East, Dubai hosts interesting restaurants from around the region, catering to everyone’s taste buds. Many international restaurants have set up sites in Dubai, gaining large followings due to the expansive population base and willingness of locals, expats, and tourists alike to try something different.

The whole team behind Naughty Pizza are vastly experienced in the pizza industry. The founders Bart and Monika started their pizza journey over 20 years ago. Since then, they have been learning everything there is to know about pizza, from the latest techniques to flavour inspirations.

When they first launched Naughty Pizza, they wanted to bring authentic Italian ingredients and place them in a contemporary setting, precisely what they have achieved. They are also the owners of Mobi Pizza Ovens Ltd, one of the leading pizza oven suppliers across the UK. They also own a business hub with all facilities in the Middle East – Esposito Forni Catering Equipment Trading LLC, shipping directly from Italy worldwide.

With solid supplier links for ingredients and equipment, the process of rapid expansion for Naughty Pizza has been planned in detail. Incorporating this within their corporate growth strategy will allow further domestic and international franchise partnerships, ensuring Naughty Pizza raises its pizzerias to the next level.

With the first international site open, Naughty Pizza is looking to further its growth with like-minded franchise partners across the region. For this process to operate smoothly, Naughty Pizza has onboarded Franchise Specialists Presman & Colard. Presman & Colard have developed franchise systems for businesses looking to establish themselves in the franchise market on a global scale.

This process includes developing Franchisee training, detailed Operations Manuals, legal documentation, and its integration & implementation program. Now that the complete franchise system is ready, Naughty Pizza launched itself onto the franchise market through Presman & Colard, confident that they are prepared to operate as a Franchisor.

Naughty Pizza is ready for its next step. Expansion is on the horizon, with the UAE just the start. With more openings in the pipeline, this is an inspiring time for the Naughty Pizza brand and is undoubtedly one to keep an eye on.