Four in five bars plan to increase range of non-alcoholic drinks

More than four in five bars plan to increase their ranges of no and low alcohol drinks in 2023 to capitalise on consumers’ interest in healthier drinking, according to research from CGA and CROSSIP.

Over two thirds of bars, 67%, have increased their no and low alcohol offering in the past 12 months. Nearly nine in ten, 88%, bars now offer no or low alcohol drinks.

Two in five, 41%, professionals think no/low alcohol spirits will see the fastest growth in the next five years, well ahead of other categories like beer at 24% and wine at 23%.

The report shows that bartenders think a no/low alcohol spirit and mixer should cost an average of £6.62, compared to £7.45 for an alcoholic version. 30% of bar professionals think the no/low alcohol category is currently the most innovative part of the drinks market.

Carl Anthony Brown, CROSSIP founder, said: “It’s clear from this report that bars are rapidly expanding and improving their no and low alcohol menus. The days of a single alcohol-free beer in the fridge or spirit on the back bar are long gone, and no/low options now stand toe-to-toe with their alcoholic counterparts in the range and variety they offer.

“Bartenders are the true purveyors of new trends in the industry, and we at CROSSIP are proud to be supporting them with this research.”

Dave Lancaster, client director at CGA, said: “Bar professionals are helping to make the no and low alcohol category one of the most dynamic parts of Britain’s drinking-out market. Alongside consumers’ rising awareness of the range of quality of drinks that are available, it puts this segment in prime position for more success throughout 2023.

“Understanding consumers’ needs, optimising range and innovating in flavours and serves will all boost bars in what is set to be another tough and competitive year.”