Shaftesbury launches The Theatre Cafe Diner in the West End

Shaftesbury has announced the opening of a new musical theatre inspired restaurant, The Theatre Cafe Diner, which has opened in Seven Dials. Located at 154 Shaftesbury Avenue, the diner-themed site spans 2,455 sq ft over two floors. 

It describes the venue as a “first of its kind” in the West End, providing “unique” table service from a professional singing waiting team, who perform the popular musical theatre numbers whilst serving customers. 

Across both floors, The Theatre Cafe Diner features a ‘Yellow Brick Road’ stage, and multiple dedicated areas that are themed to popular West End productions, including Cats and Joseph and the Amazing Technicolor Dreamcoat. Other exclusive booths are custom-designed around hit productions Six and Heathers The Musical. 

The new Seven Dials operator offers American-style diner food, each named with a theatre theme such as You Make Me Feel Like a Nacho-ral Woman, I’m Getting Calamari-ed in the Morning, and La Vegan Boheme. Drinks include the Don’t Purple Rain on My Parade, Starlight Espresso Martini and Long Island Iced Tea-nage Dream cocktails.

Julia Wilkinson, restaurant director at Shaftesbury, said: “The Theatre Cafe Diner is a fun addition to the eclectic and vibrant collection of restaurants within Seven Dials and we are delighted to welcome it to our diverse community. This immersive concept complements the iconic theatrical roots of the West End and will be a great draw for our musical-loving visitors.”

Joe Davey, managing director and founder of The Theatre Cafe, added: “The launch of our new Diner Cafe concept in Seven Dials is perfectly placed, being in the heart of the West End. It is an amazing opportunity for us to be expanding our offer and to work with Shaftesbury on this new dining experience. We are so pleased to have now opened our doors and to be welcoming visitors to our unique destination.”