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Marugame Udon has announced plans to open 150 kitchens across Europe by 2027, with the rollout in the UK set to commence with six new UK kitchens to open by Spring 2023, including its first out-of-London site in Reading.
The Japanese brand will launch further sites in UK locations including Bromley, Kensington, Liverpool Street Station, Reading, The Strand, and Waterloo.
Keith Bird, Marugame Udon Europe CEO, said: “We have always set out to be a brand that is available to all in the UK and not solely focused on London, so it’s fantastic to see Marugame Udon grow across the country.
“We also have bold ambitions to become a household name in Europe and while we may not be as well known here as we are in Japan just yet, the opening of six new kitchens including our first UK regional site in Reading means that we are well on our way to achieving our mission to introduce udon to all.”
