Zonal joins firms backing recruitment drive Hospitality Rising

Hospitality technology provider Zonal has become the latest firm to back a major recruitment campaign, Hospitality Rising.

Zonal is joining other businesses in supporting the collaborative campaign, including Whitbread, Pret a Manger, Welcome Break, Revolution, Vapiano, Hilton and Hawksmoor. By encouraging venues and brands to pledge £10 for each employee, the campaign hopes to raise £5m to drive marketing and recruitment across the industry.

Olivia FitzGerald, chief Sales and marketing officer at Zonal, said: “The team at Zonal have partnered with hospitality businesses since the company was founded over 40 years ago, and like our customers, we’re proud to be part of a sector that puts people at the heart of all it does.

“Recruitment is a huge concern for the industry today, so it was clear that we needed to back Hospitality Rising – working with operators to tackle the challenge with one voice and making hospitality the career of choice for young jobseekers.”

Mark McCulloch, founder of hospitality rising and campaign director, added: “By coming together and simply investing a small portion of our budgets into driving forward this major recruitment campaign, we can ensure that the industry flourishes once again and gains the recognition it truly deserves.”

“We are grateful for this latest backing from Zonal and to all the other fantastic investors that have pledged their support. There has never been a more crucial time than now to work towards a brighter future for all of those in hospitality.”