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The Malhotra Group, the North East based hospitality company, has announced the launch of its new app.
An extension of its Maloyalty card scheme, the hospitality group is introducing the new app across its bars, hotels and restaurants in Tyneside, which will promote special offers and discounts.
The new Maloyalty app acts as an extension of the original card, making it easier for customers to check their balance, and access discounts and rewards.
Going forward, the Malhotra Group’s original loyalty card is set to be phased out and entirely replaced by the app, which is now available on the App Store and Google Play to download.
On the new app, the group’s business development manager Fabian Pritchard, said: “We have a sizeable stable of bars, hotels and restaurants and this is a great way of telling existing customers about other venues they may enjoy and where they can also gather and redeem their points.”
Most recently, the group has received confirmation from planners for the £30m development around Newcastle’s Grey Street, Mosley Street and the Cloth Market for a 120 bedroom hotel, retail outlets, a rooftop bar, a nightclub, restaurants and a health club.
