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Delivery and takeaway sales in March 2021 reportedly rose 346% year-on-year as consumers continued to replace dining out with at-home orders.
According to the CGA’s hospitality at home tracker, the figure also represented a 9% increase from February’s levels.
The study found that deliveries accounted for over 62% of operators’ sales in the final month before outdoor hospitality reopened across the UK.
While orders are expected to fall as hospitality reopens, the group said that figures are likely to remain above pre-pandemic levels.
Karl Chessell, EMEA business unit director for hospitality operators and food at CGA, said: “Consumers who have been kept at home for so long have embraced hospitality at home to make up for lost eating and drinking out experiences, and orders have been a lifeline for many brands while their venues are shut.
“The big question now is the extent to which habits of lockdown have become ingrained in consumers’ behaviour, as venues reopen and they start to return to eating and drinking out.”
He added: “For all brands, understanding the balance between out-of-home and at-home preferences, and adjusting marketing and operational activity accordingly, is going to be a key consideration in the months ahead.”
A new source of data for the delivery and takeaway market, the CGA tracker has partnered with a number of high profile hospitality brands, including but not limited to BrewDog, Burger King, Pizza Express, and Wagamama.
