Nearly 70% of Brits see hospitality as vital to communities
Meanwhile, nearly three quarters (72%) of consumers agree the hospitality sector is a good local employer
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Nearly 70% of Brits believe that hospitality plays an important role in their communities, according to a survey from Zonal, in partnership with CGA by NIQ and UKHospitality.
Alongside this, 74% agree the industry needs and deserves greater support from the Government.
The survey of 5,000 British adults shows that 67% of respondents agree that eating and drinking out is as important to their social lives as it was a year ago.
When asking consumers about a local business that holds significance for them, 66% choose a hospitality venue. More than a fifth (22%) name a pub and 15% cite a restaurant. Cafes and coffee shops (12%) and bars (7%) are also deemed important.
Meanwhile, nearly three quarters (72%) of consumers agree the hospitality sector is a good local employer.
Tim Chapman, Zonal CCO, said: “The hospitality industry is well aware of the important role we play on our high streets, of the great community work we do, and that we are a fantastic employer and creator of jobs in every corner of the country. However, to see that reflected in consumer sentiment in this research is really encouraging and the sector should take heart from it.
“The report clearly demonstrates that what our pubs, bars, restaurants, cafes and hotels offer to people is so much more than just a plate of food and something to drink. That the majority of people are still prioritising going out, even as the cost of living crisis continues to bite, clearly demonstrates the true value of the hospitality sector.”
Karl Chessell, business unit director – hospitality operators and food, EMEA, CGA by NIQ, added: “Our research makes it very clear that pubs, bars and restaurants have a very special role in people’s lives. The sector has a hugely important part to play in social cohesion, but that role is being compromised by the soaring costs of doing business. Consumers remain very enthusiastic about eating and drinking out, and their desire for their local venues to be protected adds extra weight to the industry’s urgent calls for targeted support.”
