Wingstop UK
Covers developments from a fast-growing US-born chicken wing brand operating in the UK market. Updates include new store openings, menu launches, flavour innovations, delivery partnerships, and marketing campaigns, alongside insights into QSR trends, competitive positioning, and consumer demand within the UK’s fried chicken and casual dining sectors.
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Oct- 2025 -27 OctoberRestaurants
Wingstop opens first Sheffield site amid ongoing expansion
Wingstop UKI has opened its first site in Sheffield amid the chain’s ongoing expansion. The new 4,585 sq. ft site hosts 114 covers and is located in the Oasis Dining Quarter at Meadowhall, a shopping and leisure destination in Yorkshire. Located three miles from Sheffield city centre and directly connected…
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Sep- 2025 -30 SeptemberRestaurants
Wingstop UK sales and profits rise amid ‘record’ FY24
Wingstop UK has announced that both revenues and profit rose in the nine months to 29 December 2024, as the group welcomed “record” results bolstered by a growing estate. Over the period, its revenues rose from £84.7m to £125m, while operating profit rose from £4.1m to £13.7m. The group opened…
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29 SeptemberRestaurants
Wingstop opens second Liverpool site as expansion continues
Wingstop has opened a second restaurant in Liverpool, following the brand’s debut at Liverpool One earlier this year. The new site, in Edge Lane’s Liverpool Shopping Park, spans 3,305 sq ft and seats 115 diners. It will serve the chain’s full menu of wings, tenders, burgers and sides. The opening…
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23 SeptemberPeople
Wingstop UK unveils two senior appointments
Wingstop UK has announced two new appointments to its leadership team as the business continues its expansion. Diego Martinho joins as head of delivery, leading Wingstop UK’s delivery channels, including aggregator partnerships, direct-to-consumer delivery, and click and collect across its restaurant estate. The group said Martinho will “elevate the customer…
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Aug- 2025 -11 AugustRestaurants
Wingstop UK opens fifth site in Leeds
Wingstop UK has opened its fifth site in Leeds, with a new 3,014 sq. ft site located at The Springs retail and leisure centre. The site hosts 77 covers and brings 50 jobs to the local community, and will serve the full Wingstop UK menu of wings, tenders, burgers and…
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Jul- 2025 -28 JulyRestaurants
Wingstop UK opens new site in Basildon
Wingstop UK has opened a new site in Basildon as part of its rapid expansion across the UK. Located in Festival Leisure Park, the new 4,506 sq. ft site hosts 120 covers and offers the full Wingstop menu of wings, tenders, burgers and sides, including the limited-edition Mango Habanero milkshake.…
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21 JulyRestaurants
Wingstop UK opens new site in Norwich
Wingstop UK has opened a new site in Norwich as part of its ongoing expansion across the country. Located in Chantry Place, in Norwich city centre, the new 4,057 sq. ft site caters for 115 covers and will bring 70 jobs to the local community. The full Wingstop UK menu…
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Jun- 2025 -9 JuneRestaurants
Wingstop opens Peterborough site as UK expansion continues
Wingstop UK has opened a new restaurant in Peterborough as part of its nationwide expansion plans, offering free wings to the first 100 customers.The new site, on the corner of Long Causeway and Cathedral Square, spans 1,878 sq ft and seats 72 diners. It serves the full Wingstop UK menu…
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Dec- 2024 -23 DecemberFood and Drink
Wingstop UK sells majority stake to Sixth Street
US private equity firm Sixth Street has announced that it has acquired a majority stake in Lemon Pepper Holdings, the UK arm of Wingstop. The terms of the deal have not been disclosed but according to City AM the value of the deal is at least the £400m asking price.…
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2 DecemberPeople
Wingstop UK appoints first CMO
Wingstop UK has announced the appointment of Dirujan Sabesan, who joins as the QSR chain’s first chief marketing officer. In his new role, Sabesan will oversee Wingstop UK’s creative marketing strategy during its next era of growth, alongside a new in-house team of five specialists, spanning creative, social media and…
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