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Wagamama

Coverage focuses on the performance, expansion, and brand strategy of the UKโ€™s leading pan-Asian casual dining chain, known for its open kitchens, communal seating, and fast-casual service model. Reporting includes new site openings, delivery and click-and-collect rollouts, vegan and seasonal menu innovation, tech-enabled ordering, and group-level developments under parent company The Restaurant Group. Insight is designed for operators tracking high-volume branded dining, consumer health trends, and competitive movement across the mid-market segment.

  • Apr- 2025 -
    8 April
    Apps & TechnologyDeliveroo integrates Wagamamaโ€™s loyalty programme in-app

    Deliveroo integrates Wagamamaโ€™s loyalty programme in-app

    Deliveroo has integrated Wagamamaโ€™s loyalty programme โ€˜soul clubโ€™, marking the first restaurant loyalty programme to be available on the app. Soul club is a unique platform where members can redeem free menu items and exclusive content such as a constantly evolving stream of recipe and foodie videos.ย  From now on…

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  • Mar- 2025 -
    3 March
    News-In-BriefTodayโ€™s news in brief – 03/03/25

    Todayโ€™s news in brief – 03/03/25

    Drinks sales across managed venues rose 4% in the week to Saturday 22 February, marking only the second week of growth in 2025 so far. Trading beat the levels of last year on six of the seven days, and was ahead by between 8% and 11% every day between 17…

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  • 3 March
    PeopleWagamama appoints new chief marketing and commercial officer

    Wagamama appoints new chief marketing and commercial officer

    Wagamama has announced the appointment of Emma Culquhoun as its new chief marketing and commercial officer in April to support the brandโ€™s next level of growth in the UK and beyond.ย  Culquhoun will be responsible for overseeing Wagamamaโ€™s proposition, marketing, commercial and growth strategy, including the brandโ€™s recently launched loyalty…

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  • Feb- 2025 -
    12 February
    FeaturesWhy are American brands taking over the UK QSR market?

    Why are American brands taking over the UK QSR market?

    The British QSR market has seen an influx of American fast food brands coming into the UK and rapidly expanding. According to data from various sources there are over 6,500 American QSR sites in the UK. This can be best seen in the recent announcement from Popeyes that it is…

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  • Jan- 2025 -
    29 January
    News-In-BriefTodayโ€™s news in brief – 29/01/25

    Todayโ€™s news in brief – 29/01/25

    The hospitality sector ended 2024 with virtually the same number of premises as 12 months earlier. According to data from CGA, there were a total of 99,120 outlets operating in December 2024 โ€“ up slightly from 99,113 sites a year earlier. It represents a year of solid consolidation after contraction…

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  • 29 January
    PeopleBoxpark appoints new chief financial officer

    Boxpark appoints new chief financial officer

    Hospitality and leisure group Boxpark has announced the appointment of Chris Burford as the group CFO to support and strengthen the operations and growth strategy of the business. With over 25 yearsโ€™ experience working across private equity and venture capital backed enterprises in the hospitality, leisure, and retail sectors, new…

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  • Oct- 2024 -
    29 October
    News-In-BriefTodayโ€™s news in brief – 29/10/24

    Todayโ€™s news in brief – 29/10/24

    Caffรจ Nero has acquired 200 Degrees for an undisclosed amount, making it the fifth brand in the group. Founded in Nottingham in 2012 by Rob Darby and Tom Vincent, 200 Degrees has 21 coffee houses across the Midlands, has its own roastery and operates an online e-commerce channel that sells…

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  • 29 October
    NewsStonegate appoints new CMO

    Stonegate appoints new CMO

    Stonegate has announced that Kay Bartlett will join the group as chief marketing officer (CMO).ย  Bartlett is currently CMO at Wagamama and brings with her a wealth of experience in marketing, brand, digital and loyalty. He will officially join the Stonegate team in February. Stonegate has also announced a second…

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  • 2 October
    News-In-BriefTodayโ€™s news in brief – 02/10/24

    Todayโ€™s news in brief – 02/10/24

    Shepherd Neameโ€™s revenues have hit a โ€œrecordโ€ ยฃ172.3m for the year ended 29 June, following strong performances in London and its tenanted pubs division. It comes as divisional revenues in tenanted pubs grew by 5.1% to ยฃ35.6m during the year, with divisional underlying operating profits inching up to ยฃ12.8m from…

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  • 2 October
    Cafes and Coffee ShopsTrio of F&B brands to open at Festival Place

    Trio of F&B brands to open at Festival Place

    Boswells, Heavenly Desserts and Wagamama are set to open new locations at the shopping destination in Basingstoke.ย  Opening in Bedford Square, Boswells is a family-run cafe business established in 1972, operating throughout the South, South West and Wales. The cafe will offer a menu of made to order food, including…

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