British food company, The MeatlessFarm Co, has launched its plant-based burgers in the JD Wetherspoon pub chain across the UK.
The burgers will be fully branded on the menu and available in as many as 877 branches. The roll out follows a successful trial across several Wetherspoon outlets, and the new menu addition will allow consumers to make the swap from red meat to plant-based easily, “without compromising on taste or texture”.
The Meatless Farm Co said as the plant-based industry “continues to grow rapidly”, restaurants and pubs are turning to meat-alternatives to “bolster” the menu and add “real and varied” choices for those looking to reduce meat consumption, rather than just having the one veggie or vegan option.
Morten Toft Bech, founder of The Meatless Farm Co said: “It’s not about these polarising views between ‘vegan’ and ‘meat-eater’ anymore, it’s about balance and everyone working together to reduce their red meat intake as we know it’s fundamentally better for our planet and health.
“To partner with a pub giant such as JD Wetherspoon is testament to the fact that plant-based is well and truly mainstream. We’re looking forward to taking plant-based to new levels together.”
Oliver Addis, Wetherspoon Food Development Manager said: “We were looking for a plant-based burger that could deliver on taste and texture and we found that in The Meatless Farm Co.
“The British company is really driving the UK’s plant-based based movement and we’re confident customers are going to enjoy this new offering within our pubs.”