Opening a food outlet, regardless of whether it\u2019s a fine dining restaurant or a sandwich bar brings with it a whole host of considerations.\r\n\r\nIt\u2019s not that long ago when, once you\u2019d secured your premises, decorated it, sorted the kitchen and decided on the menu you were pretty much good to go. For modern day restaurateurs, hotel bosses and caf\u00e9 owners there is now so much more to take into consideration \u2013 and that include ensuring that your premises are social media friendly.\r\n\r\nThe influence of sites like Instagram should never be underestimated and some could argue that the look of the place, right down to the plates your food is served on is equally as important, at least in terms of awareness. While there\u2019s absolutely no substitute for great food and drink, a creative and colourful space can definitely boost your bottom line.\r\n\r\nTake for example New York\u2019s Pietro Nolita, an Italian restaurant where everything happens to be pink. It has a respectable 42,500 Instagram followers but add to that influencers who have visited and snapped a few shots and its profile goes through the roof. One picture was shared by an influencer with more than 500,000 followers \u2013 who can get better advertising than that?\r\n\r\nAs a company which supplies ranges of tableware from a range of major brands and which is sole distributor for a whole host of others, we are certainly noticing a change in what is currently popular. Mix and match colours, pattern and plain designs and unique shapes all serve the purpose of being a great backdrop to showcase the chef\u2019s best work \u2013 and also just happen to provide a social media ready photo opp.\r\n\r\nThere\u2019s certainly a return to more organic and natural looking tableware too \u2013 and we believe this is a direct result of the trend towards being more environmentally friendly and the growth in veganism and vegetarianism. If you\u2019re pretty social media savvy yourself then tap into influencers with interests in these areas and share your own images.\r\n\r\nIt\u2019s important that what you choose matches the style of your venue. There\u2019s no point in having the formality of fine china if you\u2019re a laid back, urban caf\u00e9 or bar popping up in an reworked shipping container or in a converted warehouse. Your style needs to be reflected throughout and gives coherent and easily understood messaging \u2013 which again is important if you want to reach a potential new audience.\r\n\r\nIf your look is industrial go for plain colours, metallics or earthy tableware, rustic glasses or even wood. For a more Mediterranean, boho vibe then you can afford to use bright multicoloured crockery -help people to remember their happy holiday memories and they could soon be on their way to your door.\r\n\r\nA firm vision which permeates every aspect of your business helps people understand the offer and, in a world, where everything is a photo opportunity it\u2019s more important than ever. It\u2019s something that\u2019s attracted attention from media ranging from national newspapers like the Independent to magazines like Stylist, all of which have featured "insta-suitable" tableware.\r\n\r\nThere\u2019s no doubt that has filtered down from what\u2019s available to the trade, inspired by those chefs and restaurateurs that everyone wants to emulate. The importance of \u201cfoodography\u201d has even inspired an Israeli winery to run a dining experience\/photography workshop when members of the public eat a fabulous diner and learn how to photograph their food on the best plates.