Catering services provider Sodexo has won an exclusive catering contract at the Liberty Stadium for Swansea City Football Club and The Ospreys Rugby Club.
The company will invest in new digital screens and a stadium wide EPOS system to support speed of service in the public areas alongside improved audio-visual facilities in the lounges and new local food offers. A new hospitality experience will be launched in 2020 alongside “enhanced general admission offers” and a further facility investment in a new bar area.
The deal also won a contract for non-match day sales, which is said to help drive additional revenue for the stadium.
Chris Bray, CEO sports and leisure Sodexo UK and Ireland, said: “This new partnership with Swansea City Football Club will see Sodexo bring its world leading expertise in catering and venue and event management to South Wales. Working with Swansea City gives us a great opportunity to deliver a fantastic experience for spectators and host a wide range of conferences and events on non-matchdays.
“At our other stadiums we have strong relationships with the local community, and the Liberty Stadium will be no exception. We look forward to bringing fresh, innovative, responsibly sourced local produce to stadium visitors.”
Chris Pearlman, Swansea City’s COO, added: “We chose to partner with Sodexo for the next eight years because of their proven ability and reputation to deliver first class food, service and hospitality. We will work in partnership with Sodexo to deliver an enhanced fan experience supported by smart technology.”