Why plant-based menu items don’t need to reinvent the wheel

By Jack Rutherford, commercial director at hyper-realistic meat alternative business THIS

It’s time for restaurants to look more critically at their plant-based menus, specifically when it comes to meat-alternatives. You only need to visit your local high street chains to see that while some serve a decent array of vegetarian and vegan options, most fall short in their meat-alt offering, where often you’ll find absolutely nothing. 

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