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Towards an alcohol-free future: how will caterers accommodate it?

Covid lockdowns and national trends such as Dry January are rapidly changing the UK drinking culture, with many customers now preferring alcohol-free options over cocktails. Wesley Williams, London area manager for Heavenly Desserts, emphasises the importance for the catering industry to adapt regarding customers changing drinking habits

Do you think people are starting to prefer mocktails instead of cocktails?

The low and no alcohol lifestyle is having a meteoric spike in popularity recently. As consumers become more health-focused and are facing cost of living pressures, the ability to enjoy cocktails throughout the day and evening without the negative impact and cost of alcohol is allowing people to enjoy themselves while remaining responsible. 

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