The growing popularity of afternoon tea

“According to OpenTable, bookings for afternoon tea have increased by 54% over the past two years, and it has been found that 20% of the UK population now expect afternoon tea to be a standard offering on the menu.

Whilst the traditional afternoon tea of sandwiches, scones and sponge cakes remains a popular choice, brands looking to capitalise on this developing market should consider ways to diversify their current afternoon tea offering.

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