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Could GDPR be an opportunity to boost sales?

Liam Hartley-Wright, email marketing manager at catering digital marketing specialists Fat Media, says: “In the wake of GDPR, you may be concerned about your email marketing activity, especially if your database has reduced in size after deleting old contacts. But, rather than a penalty, GDPR should actually be looked at as a great opportunity – your database may be smaller, but it’s now filled exclusively with people who want to hear from you, and with a little nurturing, can become a loyal and frequent customer base.

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