Behind the opening of The Cotswold Butcher and Caterer

An old butcher’s shop in Quedgeley, Gloucestershire, was given a new lease on life when Matthew Birch, who operates mobile catering brands including Taco Bella, Paella by Bella and the Cotswold Graze, had reopened as The Cotswold Butcher and Caterer. Birch delves into his motivations for operating a butchers, the locals’ reaction, and his ideas for the new business going into the new year

Can you tell us about your extensive hospitality career?

I’ve spent about 25 years in the leisure and hospitality industry, primarily managing health clubs, spas, hotels, and two pubs. The catering concept stemmed from the pub experience and my aim to improve yield, reduce kitchen waste, and keep staff engaged during quieter periods. 

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