US chain Wingstop secures flagship London store in West End

US chicken wing dining chain Wingstop has secured a flagship site at London’s Cambridge Circus.

The chain launched in Texas in 1994 and has more than 1,000 restaurants internationally, including 25 owned by US rapper, Rick Ross.

Westminster City Council has granted planning permission and a premises license to run a restaurant operating seven days a week. The 4,257 sq ft premises, which was previously a HSBC Bank, will span two storeys.

The restaurant will be along other casual dining chains including Shake Shack, BrewDog, Will Ricker’s La Bodega Negra, Dishoom and The Ivy. The change of the use of the building was overseen by commercial property consultants Lambert Smith Hampton.

Alex Lowry, director of retail, restaurants and leisure, at Lambert Smith Hampton said: “We expect this to be the perfect UK flagship location for Wingstop. It’s a hugely popular chain in the US, with big UK ambitions, starting in London.

“It’s an ideal time to set up shop here with Crossrail on the horizon an influx of new visitors will follow, and sales are estimated to increase to over £11bn by 2020 in the West End. We’re happy to have sealed a great deal for our client, adding value in a tricky retail market in the process.”

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