Livekindly Collective has announced its exclusive plant-based partnership with Popeyes Louisiana Kitchen for the launch of the restaurant’s first plant-based entrée with the restaurant chain opening in the United Kingdom on the 20th November.
It also revealed Popeyes’ new vegan menu is the “answer” to a growing demand for plant-based products amongst its customers.
After their launch in the UK, Popeyes’ intent is to plan for 350 UK branches within 10 years, as well as offer the new plant-based item as the gold standard vegan menu for its franchisees worldwide with India launching next.
Livekindly said it sells its brands across 40 markets, and the exclusive global partnership with Popeyes signifies a further move into quick service restaurants and out-of-home sectors for the Collective.
The brands are also set to develop new offerings, having already developed the new creole red bean sandwich – ideation to product delivery took a couple of months of close collaboration.
Peter Genna, director of Popeyes global culinary innovation, said: “Made with only the finest ingredients and Popeyes signature bold seasonings and spices, we can’t wait for our customers to taste it in the UK and look forward to bringing this delicious sandwich to other markets around the world.”