Chef Damian Wawrzyniak has launched a petition calling for TripAdvisor to demand proof of payment before reviews can be posted, after one of his restaurant\u2019s was hit by a series of \u2018fake reviews\u2019.\r\n\r\nWawrzyniak, who runs the House of Feasts restaurant in Peterborough, launched the petition after his restaurant was \u201ctargeted\u201d for fake reviews after being named as the best restaurant in the area by TripAdvisor.\u00a0\r\n\r\nTaking to Twitter after launching the petition Wawrzyniak tweeted: \u201cBiggest issue here, @TripAdvisor should ask for copy of receipt, once this could be obtained, review then should be accepted. Until these laws will not be implemented, fake reviews will keep flooding our businesses. If I knew, my guests were here and did not enjoy it, I would own it.\u00a0\r\n\r\n\u201cWe only take pre-paid reservations and person behind this review is not in our system. It's not paper receipt, its digital and can\u2019t now be lost, we hold data securely - this reviewer do not exist. We know exactly his first name and surname.\u201d\r\n\r\nBiggest issue here, @TripAdvisor should ask for copy of receipt, once this could be obtain, review then should be accepted. Until this laws will not be implemented, fake reviews will keep flooding our businesses. If I knew, my guests were here and did not enjoy it, I would own it\r\n\u2014 Damian Wawrzyniak (@ChefConsultant) November 19, 2019\r\n\r\n\r\nWawrzyniak\u2019s restaurant is reservation only, and as such, a deposit is taken on all bookings with receipts of payment sent digitally, meaning all diners have digital confirmation of having eaten there. He argues that Trip Advisor should adopt a similar system that would see QR codes provided to reviewers.\u00a0\r\n\r\nTripAdvisor has since taken down the fake reviews however a spokesperson told the Telegraph that it has no such plans to create further verification checks.\u00a0\r\n\r\nThey said: \u201cIt would prevent many genuine customers from sharing their reviews and we don\u2019t think that is fair. Just because a customer didn\u2019t foot the bill, that doesn\u2019t mean their voice should be silenced \u2013 their feedback on the service and food at a restaurant is still valid and useful.\u00a0\r\n\r\n\u201cThere are much better and more effective ways to catch fake reviews \u2013 and it is those methods that we use. Our combination of human moderators and fraud detection technology ensures we can identify fake reviews through the sophisticated analysis of online data.\u201d\r\n\r\nThey added: \u201cLast year, we prevented more than one million fake reviews from reaching TripAdvisor by taking this approach. We are the industry leaders when it comes to fake review detection, and we are confident our model works.\u201d\r\n\r\nAt the time of writing around 285 people have signed the petition.