Pubs and Bars

Buzzworks turns to Tiktok for recruitment Campaign

With over 100 job applications being received each week on average, the business has set a target of 1,000 applications before the campaign ends in January

With the hospitality industry continuing to struggle to recruit across the UK, a Scottish
independent bar and restaurant operator has taken to social media platform Tiktok in an attempt to recruit new staff.

Buzzworks Holdings, headquartered in Kilmarnock, launched a new campaign in
late October, attempting to utilise the social media platform’s popularity to target Gen Z users.

Looking to recruit team members to work across all aspects of the business, including chefs
and front of house staff, at Buzzworks’ 13 venues across Scotland, in just two months the
family-owned company said it has been “inundated with over 653 applications and counting”.

With over 100 job applications being received each week on average, the business has set a
target of 1,000 applications before the campaign ends in January.

The #ineedajob TikTok campaign, utilised content creators such as Scheiffer Bates, Scotland’s Steven McKell and 2020 Love Island winner, Paige Turley, to “shine a light” on the benefits of working within hospitality – and specifically at Buzzworks – through light-hearted video shorts.

Kenny Blair, Buzzworks Holdings MD, said: “The hospitality industry both in Scotland and
across the UK is continuing to struggle with both recruiting and retaining talent. However, as
we have seen through our campaign, there are many keen to kickstart their career within the
sector, which is encouraging.

“Through our innovative campaign, we have been able to spotlight just how rewarding
hospitality can be, along with the many benefits that come with working within a business
such as ours, including flexible hours, great rates of pay, industry leading training both for
front of house and kitchen roles, as well as the opportunity to grow their career wherever
they wish to take it.”

He added: “We look forward to continuing our campaign into 2022 and beyond, allowing young people the chance to see where a career in hospitality can take you and welcoming applications for all functions of the business.”

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