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Wasabi unveils new app-free loyalty scheme

Wasabi has announced its first loyalty scheme, which will be app free and instead use a card that can be scanned with customers’ smartphones.

‘Wasabi Club’ will allow customers to collect loyalty points with their meals, with seven points resulting in the reward of a free meal.

The campaign will allow Wasabi to monitor customers’ behaviour and footfall, and has been developed by mobile technology company Thyngs.

Andreia Harwood, senior marketing manager at Wasabi, said: “We are delighted to be launching our first ever loyalty promotion using Thyngs. Creating a dedicated app would have been time-consuming, expensive, and inconvenient for our customers.

Instead, we’ve been able to launch this campaign in a matter of weeks, providing a low-friction customer experience with no impact to speed of service across our high footfall stores, whilst also benefiting from greater visibility into behaviour and loyalty across our outlets.”

The ‘Wasabi Club’ promotion will run in central London restaurants between 30 April and 30 June 2018.

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