Wasabi has announced its first loyalty scheme, which will be app free and instead use a card that can be scanned with customers’ smartphones.
‘Wasabi Club’ will allow customers to collect loyalty points with their meals, with seven points resulting in the reward of a free meal.
The campaign will allow Wasabi to monitor customers’ behaviour and footfall, and has been developed by mobile technology company Thyngs.
Andreia Harwood, senior marketing manager at Wasabi, said: “We are delighted to be launching our first ever loyalty promotion using Thyngs. Creating a dedicated app would have been time-consuming, expensive, and inconvenient for our customers.
Instead, we’ve been able to launch this campaign in a matter of weeks, providing a low-friction customer experience with no impact to speed of service across our high footfall stores, whilst also benefiting from greater visibility into behaviour and loyalty across our outlets.”