Elior UK appoints new venue director for Scottish Rugby Hospitality

Elior UK has appointed Fi Morley as the new venue director for Scottish Rugby Hospitality.

Morley said he will work in partnership with Scottish Rugby to “continue to deliver a first class offer” based on customer experience.

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Previously responsible for a significant transformation of business within Edinburgh’s The Hub, Elior said Morley is an “experienced” general manager with 30 years hospitality experience at the luxury end of the market.

As well as consulting on hospitality projects in the UK and overseas, Morley was head of food and beverage at the National Trust for Scotland, and senior operations manager with Heritage Portfolio.

Morley said: “I’m delighted to join the Elior team here at Scottish Rugby. For the last 10 years, Elior has showcased Murrayfield as a symbol of national pride, cooking up the best of Scottish produce for fans and hospitality guests – growing both conference and events revenues and retail spend.

“My ambition is to continue to increase profitability and grow the business, working with the team on a raft of new exciting opportunities.”

The news of Morley’s appointment as venue director comes at the same time BT Murrayfield has extended its catering contract with Elior UK for a further five years until June 2031 – making the partnership a 22-year deal.

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