The online delivery service which has forecasted an increase in growth in 2021, revealed that Wolfson started his role this week – working alongside Claudia Arney the company’s first chair.
The onboarding of the Next CEO comes as Deliveroo completed a new Series H funding round of over £130m from existing investors, valuing the business at over £5bn.
Deliveroo which launched in the UK in 2013, has seen a surge in demand since the pandemic as customers have been forced to mainly rely on delivery services to access food from local restaurants.
Just last week the company announced plans to expand into 100 new towns and cities across the UK, after it marked a year-on-year rise of 286%.
Will Shu, founder and CEO, said: “Simon will bring great knowledge and insight to the company and help us in our mission to become the definitive food company. We are excited about his appointment.
“We are looking forward to working with him as we continue to innovate, developing new tech tools to support restaurants, to provide riders with more work and to extend choice for customers, bringing them the food they love from more restaurants than ever before.”
Simon Wolfson, added: “I am delighted to be taking up this role. Deliveroo is an exciting, innovative and fast-growing company that, like Next, relies on advanced technology to deliver a market-leading proposition. I look forward to working with the talented leadership team on the many opportunities ahead.”