Young’s extends ‘Proudly Made in Britain’ range

Fish and seafood business Young’s Foodservice, will extend its ‘Proudly Made in Britain’ credentials to eight further products in its foodservice range, including their Young’s Chip Shop products.

This follows the brand’s ‘Proudly Made in Britain’ campaign in December 2017.

Designed specifically for cafes, pubs and casual dining restaurants to offer the benefits of traditional chip shop prepared products in an oven cooked format, Young’s Chip Shop range will now all feature the Made in Britain marque on relevant material.

The Made in Britain campaign was launched following research by Young’s Foodservice which showed seven in 10 Brits would choose British-made products when given the choice.

This sparked the brand’s campaign, which saw Young’s join the Made In Britain organisation with their esteemed ‘Made In Britain’ collective marque being placed onto relevant material.

Adrian Greaves, foodservice director at Young’s Foodservice, said: “We are delighted to be able to add more products into our ‘Proudly Made in Britain’ portfolio and hope that foodservice operators will pass on messaging about their use of British sourced products on their menus, websites and literature. This not only tells a great story about their establishment, but it can also be a key driver for consumers when choosing where to eat out.”

John Pearce, chief executive of the not-for-profit organisation Made in Britain, added: “Having seen Young’s first class British manufacturing site up close, we’re delighted that even more Young’s Foodservice products will now make it really clear to consumers that this great food is being made to the very highest standards, right here, in Britain.”

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Additional products from the foodservice range which will now feature the Made in Britain marque include:

• Young’s Chip Shop Small Battered Cod Fillets
• Young’s Chip Shop Medium Battered Cod Fillets
• Young’s Chip Shop Large Battered Cod Fillets
• Young’s Chip Shop Small Battered White Fish Fillets
• Young’s Chip Shop Medium Battered White Fish Fillets
• Young’s Chip Shop Medium Battered Haddock Fish Fillets
• Young’s Chip Shop Large Battered Haddock Fish Fillets
• Young’s Chip Shop Jumbo Battered Cod Fish Fingers