SSP further expands in North America and Middle East
SSP will be bringing a mix of international, local and franchise brands to Jeddah, which will include the Saudi launch of Jamie Oliver Kitchen and Pizza Express
SSP Group has acquired Calgary-based ECG Ventures Limited and has signed a new contract with Jeddah Airport to operate three F&B packages.
The group’s expansion within North America and the Middle East comes as SSP aims to pivot into higher growth markets.
SSP’s acquisition of ECG in Canada will see it take over the leases of three units at Calgary Airport and an additional two at Edmonton Airport.
The five new restaurants and bars – The Kitchen by Wolfgang Puck, Bistro on the Bow, two Belgian Beer Café units and The Canadian Brewhouse – complement SSP’s existing business at both airports.
This is the second acquisition that SSP has completed in North America in the past 12 months, following the acquisition of the Midfield Concession business, with the final airport transferring in November.
In addition, the group has signed a new contract in Saudi Arabia to operate three food and beverage packages, which represent a total of 26 units, for an initial duration of between five and seven years.
As part of its offer, SSP will be bringing a mix of international and local proprietary and franchise brands to Jeddah. These will include the Saudi launch of Jamie Oliver Kitchen, Pizza Express and the London-based gelato specialists Snowflake and Crêpeaffaire.
Meanwhile, the Jeddah-based Social Kitchen and Social Bakery will bring “a sense of place”, along with regional favourite Cafe Bateel, as well as Falafel and Friends.
SSP’s own travel brands will include Jaipur, Soul and Grain, Negroni, Ritazza and Camden food co, among others.
Patrick Coveney, CEO of SSP, said: “Both the acquisition of ECG in Canada and the significant contract win at Jeddah are excellent examples of our business development strategy in action.
“We are clear that a combination of investing in organic growth and carrying out selective infill M&A will create sustainable long-term value and returns, and North America and the Middle East are important areas of focus for expansion.”
He added: “We very much look forward to welcoming the ECG team to SSP and to delighting passengers at Jeddah with our carefully selected mix of brands and concepts.”