Food and Drink

Sir Stelios backs Deliveroo and Just Eat rival

EasyJet founder Sir Stelios Haji-Ioannou has backed a new food delivery service – Easyfood – which aims to rival giants Deliveroo and Just Eat.

The entrepreneur has backed the launch of Easyfood app, which coincides with the launch of the governments Eat Out to Help out scheme, that will allow customers to order takeaways in competition with Just Eat, and Uber Eats.

Easyfood said that from the outset around 200 businesses will be registered on the app, and the company is using a franchise model with the aim of signing up outlets worldwide.

In addition to the delivery service the app will have a ‘track and trace’ function that will pinpoint any venues where there has been an outbreak of Covid-19.

EasyFood owner Jeewan Sagu said: “It’s a direct challenge to the likes of Deliveroo, Uber Eats and Just Eat.

“Our app will do so much more than other delivery apps. For instance, if you’re eating in at a pub or restaurant you can browse the menu and order your food which will be brought to your table and then you can pay on the app.Visitors to registered pubs, bars and restaurants will be able to use their smartphone to scan an easyFood QR barcode at the entrance to the premises.”

He added: “It will also help bar, pub and restaurant owners as we will be charging them less than the big delivery companies.

“Other brands charge as much as 35% commission to businesses selling food via their app, which has to be passed on to the customer. Our model reduces this fee to as little as £1.50 per transaction for takeaways, while restaurants can list their outlet on the app for free. This makes for a far more attractive proposition for pubs, bars and restaurants as well as customers who will only pay the price they see on the menu with no hidden charges.”

Sir Stelios said: “The government’s social distancing guidance makes many restaurant owners nervous about making it through this very difficult period. It’s a great opportunity for those businesses that are being affected by the downturn to join easyFood and transition to a delivery-based operation.”

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