Plant-based food range Oumph! is launching into a new segment in the UK with new plant-based food-to-go products, part of a collaboration with Bristol-based Real Wrap Co.
Distribution for the range starts 30 September into over 35 universities across the UK, as well as hospitals, schools, colleges and retail outlets. The launch includes both cold and hot eats, focusing on global fusion and bold flavours, including a ‘Philly Style’ Sourdough Hot Pocket and BBQ Sriracha Baguette.
Chloe Somerville, head of brand at Real Wrap Co, said: “We are extremely excited to be working with Oumph!
“The demand for innovative plant-based food-to-go is growing daily, particularly with the rise of flexitarians looking to reduce meat consumption. For us, Oumph! has been the perfect meat alternative due to the amazing taste and texture, making it ideal for sandwiches and hot eats.”
Anna-Kajsa Lidell, co-founder and head of progress strategy at Oumph! and Food for Progress, added: “The Real Wrap Co. is a perfect partner for us, as they share our values in creating plant-based foods which focuses on food appeal.
“We’re pleased that our products will be reaching students and hospitals, to help a larger audience find tasty plant-based foods.”