Food and Drink

July delivery and takeaway sales begin to stabilise, CGA reveals

Although the lifting of all restrictions across hospitality has led to an increase in eating out, delivery has maintained its 20.5% share month-on-month while takeaway sales declined by 1.3%

Deliveries and takeaways sales in July have begun to stabilise showing a 206% increase compared with the same period in 2019, but lower than in June (225%) and May (273%) 2021, according to the latest CGA and Slerp Hospitality at Home Tracker.

Although the lifting of all restrictions across hospitality has led to an increase in eating out, delivery has maintained its 20.5% share month-on-month while takeaway sales declined by 1.3%.

This correlates with the significant growth in delivery sales compared with 2019, which in July was nearly three times higher than takeaways. In total, delivery and takeaways accounted for over a third of restaurant and pub groups’ sales in July.

Karl Chessell, CGA’s business unit director – hospitality operators and food, EMEA, said: “As consumers returned to eating and drinking out following restrictions lifting, growth has naturally begun to slow in delivery and takeaway sales.

“However, it’s clear that consumer behaviours have shifted and hospitality at home will remain an important consideration. Understanding the balance between out-of-home and at-home preferences will be key to shaping sales and marketing strategies for all brands, as consumers continue to embrace the delivery and takeaway trend.”

JP Then, founder of Slerp, added: “With the multiple challenges facing the sector as it reopens, it is now needing more than ever a focused approach to delivery as an incremental business stream,

“It’s exciting to see businesses starting to hire dedicated online ordering experts and create exclusive online offerings to continue to power growth. This is especially key for marketing to consumers during the upcoming seasonal period.”

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