Food and Drink

Half of consumers want more meat-free meals, survey finds

Over half (51%) of diners would like more meat-free options when eating out and over seven in 10 (71%) would like more healthy options, according to a new survey from Nestlé Professional.

The report, ‘Balancing Plates: Navigating consumer dining demands in 2020’ surveyed 1,000 consumers in the UK and also found that the majority (58%) struggle to maintain a healthy diet when eating out of home and over seven in 10 would like more nutritional information on menus, with 71% asking for more dietary data.

Consumers were also found to be conscious of the sustainability of the food they eat out, with 55% of those surveyed preferring restaurants with better eco-credentials. A third (28%) have also been deterred from returning to a restaurant due to concerns about sustainability.

Nichola Ludlam-Raine, UK Specialist Registered Dietitian, said in the report: “Without compromising on taste, meat-free products offer a healthier alternative. The sector has moved away from rudimentary veggie burgers, to creating meat-substitutes that look, taste and feel like meat.

“This mass market appeal that works for meat-eaters and vegetarians is an important step for the sector as flexitarians, who are looking to reduce their meat consumption, now make up the majority of consumers.”

Rohini Alam, savoury food category manager for Nestlé Professional, added: “The increasing number of flexitarians in the UK reflects the need for more meat-free alternatives. The out of home dining sector has evolved over the past few years, but our research found consumers are still looking for more meat-free options on menus.”

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