Food and Drink

Greggs and Leon products sold in Asda’s first premium store

The Buckinghamshire site will also stock a selection of dishes created by celebrity chef, Gino D’Acampo, including his ‘Mamma’s’ lasagne and ‘classic’ Italian recipes such as aubergine parmigiana

Asda has opened its first premium ‘Extra Special’ convenience store, offering EG owned food-to-go brands, along with LEON and Greggs products.

The store, which is located on EG Group’s Oxford Road forecourt in Beaconsfield, marks the first-time operator EG Group has collaborated with Asda to trial a ‘premium’ format, with products from its franchise partners.

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