Food and Drink

Domino’s launches new UK and Ireland app

The continued app innovation comes after the company reported a 20% increase in online pizza orders during the third UK lockdown compared with the same period in 2019

Domino’s has announced the launch of its new UK and Ireland Pizza app for Android and Apple users.

The continued app innovation comes after the company reported a 20% increase in online pizza orders during the third UK lockdown compared with the same period in 2019.

The launch brings new features including light and dark mode views for greater functionality, Google and Apple pay integration, and increased order personalisation with a timesaving reordering feature.

The launch also introduces an in-car collection service which was designed for customers to order, track and collect orders without leaving their vehicle.

Clive West, group digital director, Domino’s, said: “The Domino’s app is the driving force of our digital offering, with mobile sales growing 26.2% last year.

“Now is the time to really take our mobile app to the next level, with our customers expecting a more personalised experience and unique ordering features.”

He added: “It’s never been easier to order and collect your favourite pizzas from Domino’s and we’re proud to put our new and improved app in the hands of our loyal pizza fans”.

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