Food and Drink

Domino’s H1 profits boosted by post-lockdown sales

System sales also grew by 19.6% to £752.3m from £628.9m and was boosted by the groups’ new integrated media campaign, post lockdown reunions and by the Euros

Domino’s has reported a 27.7% rise in its pre-tax profits for the 26 weeks ended 27 June 2021 to £60.8m from £47.6m the previous year, which it said was driven by post lockdown reunion sales and the Euros.

System sales also grew by 19.6% to £752.3m from £628.9m and was boosted by the groups’ new integrated media campaign and by lower Covid related costs.

Furthermore, the group stated that due to passing of the “anniversary of lower VAT rates” which was introduced in July 2020, it expects system sales growth in the second half of the year to be lower.

Dominic Paul, CEO, Domino’s, said: “The strong trading in the first half of the year provides us with the firm foundations for the delivery of our strategic growth objectives, which build upon our strengths in both delivery and collection.

“This will enable us to deliver strong system sales growth and increase our store numbers in the UK and Ireland. Whilst the external landscape remains uncertain, the second half has started well.”

He added: “I believe our agile business model leaves us well placed to capitalise on the significant opportunities ahead while continuing to invest in our strategy, which will deliver benefits for franchisees and shareholders alike.”

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