Food and Drink

Digital and direct-to-door services to remain popular, study finds

The data was compiled from a survey conducted between 13 and 16 July 2021 by One Poll on behalf of the group of over 2,000 UK nationally representative adults in the UK

Almost a fifth of UK adults who signed up to a food or restaurant meal subscription service during the lockdown periods will continue to rely on these services, according to the latest Barclaycard Payments data.

The data was compiled from a survey conducted between 13 and 16 July 2021 by One Poll on behalf of the group of over 2,000 UK nationally representative adults in the UK.

The results showed that eight in 10 (82%) of subscription product vendors surveyed said that their customer acquisition has continued to rise despite the easing of restrictions, and predicted that the “digital and direct-to-door” subscription sector will remain popular.

In addition, two thirds (67%) of retail businesses claimed that they plan to launch more subscription services in the future, with 72% seeing subscription services as a way to “keep up with the competition”, as many brands introduce their own versions.

Marc Pettican, president of Barclaycard Payments, said: “We’ve seen many retail trends accelerate since early 2020 and food and drink is no exception. During lockdowns consumers increasingly signed up to subscriptions to replicate restaurant quality meals at home, while also enjoying the added convenience.

“Even though normality has resumed for many of us, and restaurants are benefiting from diners returning, it’s clear some of our behaviours have changed for good.”

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