Food delivery service Deliveroo has signed a multi-year deal with the Football Association (FA), becoming England’s first sleeve sponsor.
The company logo will be worn on the training kit of all senior sides across men’s and women’s football, starting with Gareth Southgate’s squad for the forthcoming UEFA EURO 2020 qualifiers against Bulgaria and Kosovo.
As part of the deal, Deliveroo will also partner with the FA Cup, with plans to be rolled out from the 2019/20 season onwards.
Mark Bullingham, CEO, the FA, said: “I’m delighted to welcome Deliveroo as our latest partner across the England teams and the Emirates FA Cup. Deliveroo is an ambitious and growing company and it’s fitting that they join us at a time when The England teams are going from strength to strength and The Emirates FA Cup is reaching a larger audience than ever before.”
Will Shu founder and CEO, Deliveroo, added: “We couldn’t be more excited to support the England teams. Both the men’s and women’s teams are doing incredible things and we’re proud to be playing a part in their success. The Emirates FA Cup is a global phenomenon and as a business that is expanding across the world we can’t wait to see what we can achieve together.”